COE Press Equipment has announced the hiring of Dave Byer as national sales & marketing manager, responsible for strategy and implementation of all sales – including new equipment, aftermarket sales and service programs, and marketing activities. Byer will supervise the company’s regional sales reps and COE distributors, as well as marketing personnel.
“Given Dave’s success in growing customer engagement through advanced sales and marketing tools, we are really excited to have him on board at COE and look forward to expanding our presence in the marketplace,” said President Reid Coe.
Prior to joining COE, Byer was a part of the Yamaha Motor Corporation (Cypress, Calif.) digital marketing team for 13 years and focused on delivering solutions that increased revenue and contributed to improved customer satisfaction. Most recently, he served as digital marketing manager responsible for all digital strategies, processes and CRM implementation where he was able to improve marketing output by 50% and achieve greater ROI.
Byer has a Bachelor of Arts degree in marketing from Michigan State University.
“Given Dave’s success in growing customer engagement through advanced sales and marketing tools, we are really excited to have him on board at COE and look forward to expanding our presence in the marketplace,” said President Reid Coe.
Prior to joining COE, Byer was a part of the Yamaha Motor Corporation (Cypress, Calif.) digital marketing team for 13 years and focused on delivering solutions that increased revenue and contributed to improved customer satisfaction. Most recently, he served as digital marketing manager responsible for all digital strategies, processes and CRM implementation where he was able to improve marketing output by 50% and achieve greater ROI.
Byer has a Bachelor of Arts degree in marketing from Michigan State University.
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